Bind-N-Fly Point of Purchase Display
This point of purchase display was created to showcase the radio control transmitters that were compatible with a large variety of our aircraft.
Bind-N-Fly Point of Purchase Display
This point of purchase display was created to showcase the radio control transmitters that were compatible with a large variety of our aircraft. The display was the most ambitious that the company, Horizon Hobby, had attempted. It included a vacuum-molded base, plastic backdrop, and a heli pad to display one of the helis compatible with Bind-N-Fly technology.
Because of the complexity of what the point of purchase needed to do (display three radios, give a basic overview of the Bind-N-Fly concept and show off compatible aircraft) we created a wide variety of concepts and ideas for how the display could be created. Options that incorporated cardboard were also considered and adjustments made after consulting with our vendor.
The final concept incorporated a plastic backdrop that could be removed and updated for future refreshes, a multi-tiered display for the radios and a heli pad for the RC helicopter to land on during in-store demos. Eventually the labels were replaced by product cards in a j-channel plastic holder so that they could be more easily updated.
The display was part of a larger package provided to dealers. This is an expression of how the display would work with the rest of the pieces I was designing including shelf talkers, counter clings, a counter mat and aisle markers.
The final display unit.
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